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艾米品牌发展之路
[ 2011-11-30 12:48:00 | By: amy888 ]
 

艾米品牌发展之路:

Development of Amy

1998 艾米主创人员Simon任职香港美丽华国际酒店集团创作部,负责旗下酒店品牌设计与推广、公关媒体策划以及新筹备酒店的形象启动工作。

In 1998, founder of Amy Simon held a post in creative department in Miramar Int'l Hotel Management Corp. S.A, taking in charge of the designing and promoting of hotel brand, media planning and the image initiation of new hotel.

2000 艾米主创人员任职于深圳康年国际酒店管理集团、洲际国际酒店集团。

In 2000, founder of Amy held a post in Huaan Conifer International Hotel Group and InterContinental Hotels Group

2002 深圳艾米品牌设计顾问公司成立,公司全称:深圳市艾米艺术设计有限公司,注册资金200万元,

并以蓝海战略目标成为国内首家单以酒店行业为发展方向的品牌设计顾问公司。

In 2002, Shenzhen Amy Brand Design & Consultants, also called as Shenzhen Amy Art & Design Co., Ltd, was founded, with a registered capital of 2 million RMB.

With the “Blue Ocean Strategy”, the company became the first brand design & consultant company in China that takes hotel industry as its development orientation.

2003 艾米品牌全程服务的星级酒店有:深圳第一家五星:南海酒店、深圳明华国际会议中心(四星)、深圳彭年酒店(五星)、香港饮食网、香港帝苑酒店、香港好彩酒家、香港中旅、深圳三九集团、招商局培训基地、美伦会所及美伦酒店管理公司、海上世界明华轮酒店、鸿隆公寓酒店等。

In 2003, the star hotels that Amy serves include Shenzhen Nanhai Hotel (first five-star hotel in Shenzhen), Minghua International Convention Centre (four-star), Shenzhen Panglin Hotel (five-star), Wilfred Catering Ltd, Royal Garden Hotel, Ho Choi Seafood Restaurant, China Travel Service (Hong Kong) Limited, Sanjiu Group Company Limited, Training Base of Investment Promotion Bureau, Maillen Club and Maillen Hotel Management Limited, Shenzhen Cruise Inn hotel, Honlux Apartment, etc.

2004 艾米品牌拓展全国市场,服务客户包括国内外各大城市酒店:广东(深圳、珠海、东莞、广州、阳江、茂名、佛山、中山);湖南(郴州、株洲、益阳);重庆;江西(景冈山);河北(秦皇岛);浙江(义乌、东阳);***(呼和浩特、包头);北京;辽宁(营口);青海(西宁)福建(泉州、厦门、晋江);江苏(苏州);海南(三亚);韩国;加拿大(多伦多)...

In 2004, Amy had its business all over the country and served hotels in big cities at home and abroad, including Guangdong (Shenzhen, Zhuhai, Dongguan, Guangzhou, Yangjiang, Maoming, Foshan, Zhongshan), Hunan (Chenzhou, Zhuzhou, Yiyang), Chongqing, Jiangxi (Jing Gangshan), Hebei (Qinghuangdao), Zhejiang (Yiwu, Dongyang), Inner Mongolia (Hohehot, Baotou), Beijing, Liaoning (Yingkou), Qinghai (Xining), Fujian (Quanzhou, Xiamen, Jinjiang), Jiangsu (Suzhou), Hainan (Sanya), Korea, Canada (Toronto), etc.

立足深圳、上海、北京等一线城市,辐射全国市场并与香港酒店管理公司达成长期品牌顾问合作关系。

Based in first-tier cities like Shenzhen, Shanghai and Beijing, Amy spreads its business to the whole country and has built up long-term brand consultant relationship with Hong Kong Hotel Management Co., Ltd.

2005 艾米品牌通过全面整合,先后成立北京、上海办事处,对酒店筹备、品牌管理、年度营销推广等进行全方位的一站式服务:酒店VIS规划/设计/导入/执行,酒店年度推广服务,酒店广告摄影,酒店印刷品、导示系统全程设计制作服务,获得迅速发展,成为酒店行业品牌设计公司第一品牌。

In 2005, through reorganization, Amy set up Beijing and Shanghai offices successively, offering one-stop services on hotel preparation, brand management and annual marketing: hotel VIS planning/designing/ lead-in/ executing, annual hotel promotion services, hotel advertising photographing, hotel print and complete design and production of the instruction system, allowing Amy to develop quickly to be the No.1 brand design company of the hotel industry.

2006 艾米品牌提出酒店品牌国际化、差异化成为酒店行业视觉行销的独门利器,先后与国际知名酒店管理公司胜腾/圣达特酒店集团(Cendant洲际国际酒店集团 (Inter-Continental)、香格里拉酒店集团 (Shangri-La)、马哥孛罗酒店集团 (Marco Polo)、马来西亚HOLIDAY VILLA国际酒店管理公司有着良好的合作,并与国内外知名酒店装饰设计公司HBAYAC、洪涛、长城、海外、深装总、假日东方、JRCCD、金螳螂等成为战略合作伙伴,同时与国际知名酒店用品供应商达成战略合作,标志着艾米品牌已逐步走向国际舞台。

In 2006, Amy brought forward a slogan of “Hotel Brand Internationalization and Difference”, which became a good tool for visual marketing in hotel industry. Amy had good cooperation with international well-known hotel management companies like Cendant, Inter-Continental, Shangri-La, Marco Polo, and Holiday Villa Malaysia International, and had built up strategic partnership with famous hotel decoration design companies at home and abroad, including HBA, YAC, Hongtao, Great Wall Design, Overseas, Shenzhen Decoration and Construction Industrial co., ltd, Holiday East Interior Design, JR, CCD, Gold Mantis as well as well-known international suppliers of hotel supplies, remarking that Amy is going into the global market.

2007 艾米品牌加强与国内酒店管理公司的合作,先后完成由南京金陵酒店管理公司管理的福建泉州迎宾馆项目、广州花园酒店管理的艾葳格兰花园酒店项目、苏州新城花园酒店管理的新城花园酒店(超白金五星)等高端酒店的品牌形象设计。

In 2007, Amy strengthened the cooperation with domestic hotel management companies and finished the brand image design of Quanzhou Guest Hotel (managed by Nanjing Jinling Hotels Management Co., Ltd), Evergarden Garden Hotel (managed by Garden Hotel Guangzhou) and New City Garden Hotel (Platinum Five-Star).

2008 艾米品牌入驻深圳创意园区F518时尚创意园,同时加入深圳宝安创意联合会,深圳首批重点文化企业,并获的年度最佳酒店供应商VI策划设计金奖, 中国十大酒店品牌顾问公司,并与上海锦江、澳大利亚俱乐部酒店管理公司AlmeriaWorldclubnet-Global Affiliate Clubs等紧密合作,开拓国内顶级游艇俱乐部、温泉度假项目的品牌顾问合作。

In 2008, Amy joined the Shenzhen F518 Idea Land and the Shenzhen Bao’an Creative Industrial Association, became the first batch of key cultural enterprise of Shenzhen. In addition, Amy also won the VI Planning & Design Golden Award of the Best Hotel Supplier of the Year, the Top 10 Hotel Brand Consultants of China, and had built up close business relationship with Jing Jiang Hotel Shanghai, Australia Almeria and Worldclubnet-Global Affiliate Clubs, initiating the brand consultant cooperation on top Yacht Club and hot spring resort.

2009 艾米品牌全新定位:酒店品牌战略定位咨询机构、酒店VI用品一站式采购(印刷品、导示标识、皮具制品、酒店礼品、月饼包装、软装配饰等设计制作服务),并以旅游综合体项目 、商业综合体项目 、酒店管理集团、酒店地产集团、顶级会所及游艇俱乐部等六大模块来优化公司的业务。艾米国际标识工程设计有限公司在香港注册成立。

In 2009, Amy re-orientated its hotel brand strategy: Adopted one-stop purchasing of the consulting agency and hotel VI supplies (printing products, instruction sign, leather products, hotel gifts, moon cake packaging, interior decoration, etc.) and promoted the company’s business by 6 aspects, including tourism complex, commercial complex, hotel management group, hotel & land group, top club and yacht club. Amy Sign Design Planning Co., Ltd was registered and founded in Hong Kong.

2010 艾米团队组织国外顶级酒店考察:迪拜阿布扎比、巴厘岛乌布 度假酒店、斯里兰卡-科伦坡等世界顶级酒店的深度考察,并通过国外酒店项目的选址、酒店设计、空间规划、品牌管理、营运管理等范畴的深入了解,为未来拓展国外酒店品牌顾问服务起到推动作用。

In 2010, Amy arranged to review the overseas top hotel, including Dubai- Abu Dhabi, Ubud Village Resort Bali and Hilton Colombo Hotel, and get to know thoroughly on site selection, hotel design, space planning, brand management and operation management of overseas hotel, which is good for providing brand consultant service for overseas hotel in the future.

2011参加亚洲酒店业达沃斯峰会、亚洲酒店论坛、第六届中国酒店星光奖颁奖典礼,并入选中国酒店业最佳合作伙伴奖,公司年度作品入选2011中国房地产广告年监,公司总策划Simon接受深圳宝安日报创意人物之《设计也是生产力》专题采访。

In 2011, Amy took part in Asia Hotel Davos Summit, Asia Hotel Forum Annual Meeting, the 6th China Hotel Starlight Awards Presentation Ceremony, and was awarded the Best Hotel Partners of China. Works of Amy this year were selected and presented in 2011 the Almanac of China Relative Advertising. Amy chief planner Simon accepted special interview “Power of Design” of

Person of Creation by Shenzhen Baoan Daily.

 

 

 

 

 

 

 
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